Volvic Campaigns

Over a span of three months, I led the creative direction for Holograph in producing three campaigns for Volvic. The first campaign involved a redemption voucher, followed by a promotion offering a chance to win tickets to the British Summer Time Festival, with a subsequent opportunity to upgrade to VIP status. We also developed a voting mechanism allowing consumers to select their favourite artist for the emerging artist stage.

The metrics:

• drew over 30,000 campaign visitors

• over 2,000 new subscribers.

My Role:

As the brand guardian, my primary responsibility was to seamlessly integrate the campaign’s brand identities into the microsites, ensuring that every element—from hero images to email marketing collateral—perfectly aligned with the established brand guidelines. I meticulously oversaw the use of fonts, colors, and design elements throughout the project, from initial design to final build, guaranteeing consistency and brand integrity at every stage. I created a design system within Figma that we could use across all elements of the campaign.

I also managed communication with the development team to ensure the correct implementation of designs which often meant prototyping animations in Figma to maintain a source of truth for both the client and the internal team.

Additionally, I ensured that the digital aspects of the campaign met accessibility standards, reflecting my commitment to inclusive design. My role also included customising a reporting dashboard to match the brand’s aesthetic, further enhancing the coherence and professionalism of the overall campaign.

Campaign 1 - Refreshing Consumer Engagement with Free Sparkling Offers

Volvic’s aim was to boost consumer engagement and product trials by offering a free can of Volvic Sparkling to those who complete an online claim form. Once consumers scan a QR code they are sent to a claim form on a microsite which had to be simple and clear so we didn’t have any drop offs.

While the brand aimed to highlight participating supermarkets for coupon redemption, I recognised the need to communicate to the consumer the daily allocation of vouchers, to prevent consumers from visiting stores that had exhausted their supply. By creating a simple overlay that is automatically applied when the vouchers have run out on specific stores meant no unhappy customers at participating stores.

Campaign 2 - Scan to Win British summer Time Pre Event

The primary goal of the Volvic BST Hyde Park Pre-Event competition was to engage consumers and generate excitement for the 2024 BST Hyde Park Festival through a No Purchase Necessary instant win competition. The campaign was highly successful, garnering over 30,000 entries and attracting more than 2,000 new subscribers.

Given the dynamic theme of this campaign, I wanted to make the reveal moment engaging and immersive. To avoid a stagnant experience, I incorporated an interactive 2D reveal, allowing consumers to actively discover whether they had won. This approach enhanced the overall user experience, making the campaign more memorable and impactful.

Recognising an opportunity following the reveal, I incorporated a call to action that encouraged consumers to redeem a money-off voucher, effectively enticing them to purchase Volvic Touch of Fruit.

Campaign 3 - Volvic British Summertime Festival Upgrade

To engage Volvic consumers and enhance their festival experience through a dynamic and interactive competition, offering instant ticket upgrades during the BST Hyde Park Festival.

Volvic British Summertime Festival: Emerging Artist Voting Mechanic

The objective was to engage festival attendees and music enthusiasts in selecting the top emerging artist to perform at BST Hyde Park, thereby increasing audience interaction and promoting new musical talent.

My role was to design a seamless voting experience through a well-designed voting page and form, ensuring we implemented the brand correctly throughout.

The aim was to gather insights on user engagement with interactive voting mechanisms, the effectiveness of our design in driving participation was therefore highly important.

This project was completed in collaboration with Holograph