Celestyal Cruises

Helping an established brand simplify, clarify, and connect across markets

Driving CRM growth through a targeted competition

To further support Celestyal’s growth goals, I spearheaded a multi-channel “Enter to Win” competition designed to drive CRM sign-ups, boost brand awareness, and increase engagement across social platforms.

Key Objectives

• Grow the CRM database

• Increase brand awareness

• Deepen engagement on social channels

• Gather insights for future campaigns

Results

• 449% increase in CRM data with over 5,000 new entries

• 288% increase in Instagram followers and significant uplift in Instagram + TikTok engagement

• Over 13,000 page views at an average cost of just $0.11 CPC

• Live dashboard tracking revealed strongest traction in regions already predisposed to cruise travel—validating external research and enhancing ROI

Highlights

• Conducted A/B testing on paid content, refining which messaging resonated best with target audiences

• Partnered with TV presenter Laura Hamilton, whose social posts delivered a 153.9% increase in Instagram views, 111.6% increase in TikTok engagement, and 2.3% MoM audience growth

• Built a foundation for Celestyal’s new CRM journey, enabling timely follow-up communications with future promises, teasers, and exclusive offers—designed to foster long-term community building

This campaign not only delivered standout results in terms of CRM growth and engagement but also equipped the brand with valuable insights into audience behavior and regional interest, strengthening Celestyal’s ability to target and nurture high-potential markets going forward.

Broader contributions at Celestyal

Alongside this campaign, I worked closely with the in-house design team to refine and roll out campaigns that balanced the needs of both consumer and trade audiences, ensuring that messaging was as clear and compelling as the destinations themselves.

Key Contributions

• Refined campaign messaging to better engage consumer and trade audiences across multiple languages

• Introduced a component-based system in Figma, reducing manual edits and improving consistency

• Led the rollout of multilingual campaigns in English, Spanish, Greek, and French

• Strengthened brand focus on destination storytelling, introducing a simple brochure key that clearly linked cruises to destinations

My focus was on simplifying the brand’s tone of voice across markets, making messaging feel more like a holiday promise than a logistics checklist. Whether creating seasonal promotions or launching flagship campaigns, I helped adapt and evolve Celestyal’s core messaging to resonate across languages and regions.

By streamlining workflows, enhancing clarity in communication, and ensuring the brand led with its strongest asset—its destinations, I helped Celestyal communicate smarter, faster, and more meaningfully, no matter the market.