Holograph Rebrand

After addressing foundational aspects, Holograph decided to market themselves differently, with the primary objective of reflecting their new focus on campaigns and showcasing their many achievements. As the Creative Director, I oversaw the entire process, ensuring the brand’s evolution was communicated clearly and effectively to demonstrate why businesses should choose Holograph.

I transformed their website and all supporting assets to create a fresh and engaging look and feel. This included the introduction of;

• Friendlier fonts

• Vibrant colours

• Distinctive motifs

• Clear messaging

The objective was to project a more confident brand image, highlighting Holograph’s expertise and success. Although Holograph excelled at delivering exceptional results for clients, they had not effectively communicated their own achievements. Therefore, I ensured the new design was bold and assertive to better showcase their capabilities.

The Wiggle & Motifs

I introduced ‘the wiggle,’ a motif designed for consistent use across designs and social media to build brand familiarity. Combined with the new colour scheme, this distinct and engaging visual element captures attention in a friendly and approachable manner. In addition to enhancing brand recognition, the wiggle effectively divides sections and breaks up large blocks of text.

The Website

The main aim was to quickly convey what Holograph does while providing hard proof of their success. To accomplish this, I incorporated a news feed-style banner at the top displaying live campaign stats, followed by recent reviews and brands that have trusted Holograph over the years. I incorporated a highlight section showcasing some of Holograph’s most successful campaigns, directing users to the case studies page where they could explore additional success stories.

Campaign Highlights

I ensured the inclusion of a section for Holograph’s ‘off-the-shelf’ campaigns to demonstrate how clients can easily create a campaign using our white label process. Given the numerous options available, I condensed them into bite-sized revolving cards to prevent information overload while providing examples for inspiration.

To highlight our bespoke campaigns, including advanced options such as augmented reality, we added a dedicated section featuring a visual teaser. This preview was designed to pique clients’ interest by showcasing the unique and innovative solutions they could achieve with Holograph

To effectively demonstrate the impact of our campaigns on brand success, I created a marketing video that encapsulated the entire journey, incorporating elements from previous campaigns we developed for Ribena and Lucozade.

Email Campaign

For the launch of the new website, we designed an email campaign specifically targeted towards FMCG brands, leveraging Holograph’s extensive experience in creating campaigns for these companies. The campaign was successful, garnering interest from major brands such as Red Bull and Formula 1.

Stats

This comprehensive approach, combined with a managed social media campaign, resulted in:

• 50% increase in website traffic

• 15% rise in case study views

• 60% increase in contact inquiries