Heatworks
Branding

Heatworks, a new energy company based in London collaborating with major housing companies, required a friendly and approachable brand identity.

I was commissioned to create three distinct logos, each with separate icons and elements to be used across digital and print mediums. The brand needed to be recognisable and adaptable, especially for large-scale applications such as vehicle wraps.

The client needed numerous versions of the logo for the differing aread of the business and so the logo needed to be adaptable.

The Icon

It was crucial to design an icon that was instantly recognisable and could function effectively both on its own and in conjunction with the wordmark. This approach ensures versatility and consistency across various applications.

Brand Adaptation

I also developed a secondary mark incorporating elements from the original logo. This mark was designed for use on various print materials and larger items, maintaining a sense of familiarity and cohesion with the primary brand identity.

Brand Guidelines

In addition to the logo designs, I developed comprehensive brand guidelines to ensure consistency across all platforms and materials. These guidelines are essential for maintaining a cohesive brand image and ensuring that all future uses of the brand adhere to the established standards.