Fuwu Branding

This was such a fun and rewarding project to be part of—a brand identity for a small business creating homemade soaps. The client had a clear vision: they wanted the logo to feel fun and warm, with a bird element that held special personal meaning to them.

I really enjoyed the creative process on this one! While staying true to the client’s wishes, I wanted to subtly weave in a nod to the traditional soap shape without being too obvious. It was a balancing act of blending meaningful symbolism with clean, approachable design.

I’m absolutely thrilled with the final result, and it’s been amazing to see the brand grow and evolve. Watching it take flight (no pun intended!) has been such a fulfilling experience.